Research Methods: Developing your research design

Eira Patterson | View as single page | Feedback/Impact

Grounded theory

Grounded theory is an approach in which researchers seek to generate theories from the data which they collect from real life situations. Data can be collected using a range of methods within this approach, for example interviews, observations, questionnaires, documents etc. It is the way in which data is analysed, rather than how it is collected that characterises grounded theory, with the researcher seeking to find new themes and interpretations within the particular area of research that go beyond what has been found in previous related research in that field.

Sources of further information:

Grounded theory research: A design framework for novice researchers